After looking at the different menus and choosing which design I liked the most, I started to redesign the menu. I did two designs for each of the different pages. At this point, the designs are really basic, and are pretty much just playing around with the layout of each of the pages, as I did the research for the content when I did the research of food wastage. So these were just some sketches for me to use for when I start putting the menu together. I decided to use the brown paper, and the blue ink, as I really liked one of the previous menu designs, and it also fits in well with my brief.
The brief is quite environmentally based, so I thought using the recycled paper would keep to the recycling theme. The blue ink goes really well with the brown colour, and it also means I can comply with the brand guidelines as they state that their brand colour is blue. This will mean I can hit different parts of the criteria of the brief, and then add in the other parts of the requirements, such as the logo.
The first set of redesigns I did was the front cover.
So I am querying about where I want to place the logo and the text in relation to each other. I am either going to have the logo at the top or in the middle. I think I am going to use the second design, as having the logo in the middle breaks up the text a little bit more.
The second set of images I did were the out of date food.
Although the second design is more traditional as the order for the courses are correct, I think I prefer the first design as it breaks the page up a bit more and doesn’t look as systematic, and I can play around with the design a lot more with the first sketch.
The next set I did were focusing on over sizing portions.
I really liked having the type down the side of the page, as I think it looks a bit different, and also gives me more room to put information on the rest of the page, whereas in the first design, I am only left with half of the page for the rest of the information I wanted to put on the menu. So the second design is a bit more functional.
The final redesign I did was for the packaging.
I think i prefer having the box as opposed to the packets, as this represents the delivery and storage side that comes with food storage, as most of the products are delivered in boxes. Although I am considering having the box smaller and central and then having information around the box, as I can stick to the theme of having prices etc then.
I also did a small boarder design, although i will probably adapt this a bit when doing my menu.
I preferred the inside boarder which is a bit more simple, as this will be easier to work with, in relation to the designs I have picked.
The next step of my project with my creating my menu pages with the boarders, and start adding in the text etc for the menus. Obviously I will be printing them double sided, so working out the position of everything so that it matches with each other when I print them will be very important, especially as I will be folding the menus.