So today we got to start an exciting new project, which is a live brief. We all had so many briefs we could choose from, and I had to consider a lot of different aspects and choose the one. Some of the briefs I looked into were:
- Book Illustration competition 2018
- Hellmans project
- The Grown Up Chocolate Factory
I looked into each of the briefs and summarised them, to decide which one I want to pick. I also listed the pros and cons of each project, to see which one had more potential, and which one I would enjoy more.
Book Illustration competition 2018
This brief was a brief from the House of Illustration, collaborating with the Folio society. For this brief, we have been asked to produce 4 illustrations for the Sherlock Homes stories, one front cover, and three illustrations for three different stories. On the website, they have a summary of what the Book Illustration competition:
“Each year entrants are asked to submit three illustrations and a binding design for a book chosen by The Folio Society. The winner receives a highly sought-after commission, worth £5,000, to complete a total of nine illustrations and a binding design for the book, which is then published by The Folio Society. Five runners each receive £500 cash.”
Alan Marks 2016 winner who produced the images for Mansfield Park by Jane Austin:
After reviewing this project, I decided that this wasn’t the project for me, as I don’t have much of an interest in the book itself, so it would be an unwise decision. Plus I wanted to choose a project that would allow me to explore with different mediums, and I feel that this project would allow me to do this.
The second brief I looked into was the Hellmans brief. The brief reads:
“Create a Hellmann’s branded device, publication or service that addresses the issue of food wastage. Your design should be a response to a point in the supply chain where food is often wasted – this could be in the home, such as leftover food that’s overlooked or left behind when people go on holiday, or in restaurants or stores, when over-ordered or expired goods get binned. Choose either the home, the store, or the restaurant as the focus for your solution.”
In a nutshell, the brief asks to address food wastage, branded by Hellmans. I really like the sound of this brief as having restaurant experience, I know about this concern. I also like how broad they are in what they want you to produce, and they also give you the option of using two different mediums which really like.
The Grown Up Chocolate Factory
The brief was to create a new packaging design for the latest range of ‘free from’ chocolate from The Grown Up Chocolate Factory. Also this brief sounded really interesting, in a way, I didn’t like that there were so many limitations on the packaging you could do. From the size, to the type faces used, everything was very structured and limited. I did possibly think that this brief would be more suited to a graphic design student as there was a lot more arrangement of txt and imagery, as opposed to actual illustration.
I think this brief is a little bit too structured for me personally, and I don’t think I would enjoy it as much as I would a different brief, so I decided I wasn’t going to carry on with this project.
My chosen brief:
The Hellmans Project
So I decided to choose the Hellmans brief in the end, as I felt this brief had more potential for me, as I am particularly interested in lifestyle illustration and what is going n in the world, so I think this type of project would be a really wise choice. I will next update you with my ideas for the project!